Uniform packaging for tobacco products is a concept referring to unified packaging of tobacco products, devoid of trademarks, colours, logos and other graphic design means. The uniform packaging shall contain only the name of the product in standard characters beside health warnings, information on the content of toxic substances and other officially approved components.
Tobacco boxes vs lingerie boxes
The packets of cigarettes and other products are in dark khaki colour with 448 C in the Pantone Colour Catalogue, which was selected in Australia after completion of a series of tests commissioned by the government to select the least pleasant color. The reason for the unification of packaging was the assumption that colourful and attractive boxes encourage the purchase of tobacco, especially for young people.
Print Pack Poland offers a variety of exclusive lingerie boxes amongst other types.
History of special packaging
Warnings of the harmful effects of smoking on cigarette packets started to appear at the beginning of the 1970s, e. g.”Cigarette Warnings”. in the United Kingdom, it was introduced in 1971. The first attempts to standardise tobacco packaging took place in the 1990s, including in the United Kingdom. In Canada, but no agreement was reached, including following objections from tobacco manufacturers and attempts at standardisation, but abandoned.
In 2008, for the first time in New Zealand, graphical warnings on the harmful effects of smoking tobacco products were used. Uniform tobacco packaging was first introduced in December 2012 in Australia, followed by 2015 in France. Close to Australian solutions came into force in the UK in May 2017, according to the law, the package must contain a minimum of 20 items. cigarettes, in order to be able to accommodate warnings, the surface of which must be 65% of the front of the package. Similar provisions also apply to twist tobacco and the package must contain a minimum of min. 30 g of tobacco.
In addition, further changes are possible: banning the use of such terms as „smooth” or „gold” in product names and further changes in the shape of packaging. Other countries are either in the process of making changes (Ireland, France) or are working on legislation (e. g. Slovenia, Norway and Hungary).